A new range, a new case, a new integrated steel bracelet and certainly a new era for Bell & Ross watches. The BR-05 range is here.
Faithful to the brand’s watchwords of legibility, functionality, reliability and precision, this new model boasts a resolutely urban look and feel.
Channeling inspiration from several existing Bell & Ross watches, the new BR05 collection features a 40mm ’round within a square’ design case which are the basic geometric shapes that form part of Bell & Ross’s identity, paired up with its signature rounded corners as well as bold numerals which are found on earlier BR01 dials.
Powered by a caliber BR-CAL.321 automatic movement, the same workhorse Sellita SW300 which is found in most Bell & Ross models, however customized and tweaked a bit like giving it a ‘car wheel’ style rotor design, which is visible through the glass case-back.
Available in five launch models, which include a limited edition Skeleton dial and the top of the range Rose Gold model, all fitted either on a matching metal bracelet or a fitted rubber strap.
Bell & Ross have taken a huge swing at the “Steel Sport Market” by offering a watch for the urban explorer, and not only have they succeeded, but they have managed to come up with a revolutionary price point.
Visit www.bellross.com for full specs and models.