As we are all aware, today, everything is about marketing, hence the reason many major companies endorse celebrities.
So, when Seiko signed on the world’s number-one tennis player, Novak Djokovic, as their brand ambassador, they didn’t just give him a timepiece to promote the brand even further, but rather a timepiece that would be of great use to him.
Being an athlete of that calibre, globetrotting becomes a norm , and the last thing you want to be doing is setting your timepiece every time you land in a new time zone. For those who haven’t heard of Seiko’s Astron GPS range, first introduced in 2012 , featuring a built-in GPS antenna, with a push of a single button, it connects itself to the GPS network, adjusting (with the accuracy of an atomic clock) to any local time zone.
Using the same technology, but with an all-new solar powered movement, which includes a “Dual-Time” feature, allowing you to check the time in your hometown, Seiko has launched a limited edition piece for its brand ambassador, Novak Djokovic . Fitted on a brown, crocodile, leather strap, the 44.6-millimetre, stainless steel, rose gold-coated casing has Djokovic’s signature inscribed on the case back, marking the timepiece as one of 3 000 limited pieces worldwide.
I guess it’s match point, since Seiko assures us that the watch will show the time “with the precision of one second every 100 000 years,” and that the date requires no manual correction until February 2 100.